On the basis of a real-life case study, participants learn to use stories in combination with whiteboarding to create an empathetic atmosphere in sales conversations. In addition to exercises on how to create hand-drawn visuals, attendees will learn to express their stories in ways that engage the audience. This will allow attendees to position themselves as trusted advisors, with knowledge coming directly from them, without relying on visually appealing marketing slides alone to impress. In the end, visual storytelling will lead to increased interaction between the audience and the presenter.
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