We define Social Selling as the process of developing relationships earlier in the sales process. More and more we can influence, connect with and start conversation earlier in the sales process via targeted social networks. Using the industry best of breed social media such as LinkedIn, Twitter, Facebook and blogs presents an incredible opportunity for salespeople to encourage an earlier dialogue with potential customers and networks.
Industry research indicates 79% of top performing sales people actively engage in Social Selling, making it a priority in their identification of new opportunities and products which satisfy their target customers. With the vast amount of information available to every salesperson, we need a way to rapidly identify ways to get involved in the conversation early and effectively. Our Social Selling training reveals the quick wins and strategies for finding, engaging with and influencing new business opportunities.
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