Account Planning

This Account Planning Workshop teaches an innovative approach that allows sales teams to develop and grow their existing accounts in a more strategic way.

Infusing design thinking tools and techniques in the sales account planning process enables teams to get a deeper understanding of the customers’ businesses, key customer contacts and their end customers.

This in turn will uncover areas where previously untapped opportunities could be explored and where the sales teams should focus their efforts. By developing account plans for the next three years in accordance with customers, attendees will provide the basis for continuous revenue streams and up- and cross selling opportunities.