At PDAgroup we view our clients as individuals. While sales goals may be similar in a specific industry, the challenges faced by individual companies are often quite different. As a result, our consulting services are customized to fit the unique needs of our clients. In addition to quantitative analysis, we use qualitative and ethnographic research methods to ensure that we deliver the best possible insights. The consulting process at PDAgroup begins with an analysis of your industry. Improving sales performance requires hard facts and figures, but these must be understood within the context of the corporate organization, market dynamics and industry best practices. Once the context is established, we evaluate the current situation and set goals for the future together with the management of your organization. These goals are guided by an action plan with KPIs to help you measure your progress. Finally, we use our expertise in project management to support you as you move from where you are now to where you want to be.