Archives for Tag “Social Selling”

Social Selling: 3 Yet Ignored Strategies

April 19th, 2017
Source: Freepik

You know the statistics. 75% of B2B buyers turn to social media for advice on their buying decisions. They’re also five times more likely to engage in the sales process, if you share a mutual connection.  Therefore, after carefully crafting your personal brand on LinkedIn, identifying target audiences and specific buyer personas, and positioning yourself as an advisor and industry thought leader...

The Transformation of Cold Calling
How to contact leads using LinkedIn in 5 simple steps
Part II

February 2nd, 2017
Source: iStock

Are you curious on how to further increase your social selling tactics using LinkedIn? In our last blogpost, The Transformation of Cold Calling - Part I, we discussed the two first simple steps for success you need to take to contact leads through social selling, by firstly building your own personal brand and secondly creating your target audience and a buying persona. In sequel, get...

The Transformation of Cold Calling
How to contact leads using LinkedIn in 5 simple steps
Part I

January 13th, 2017
tablet, future, information technology, close-up

The increased use of social media has revolutionized how we sell. The advent of social selling is symbolic of the deeply entrenched behaviour of B2B buyers, who now more than ever use social media as an significant component of their research efforts about the solutions available to them.The Accenture's state of B2B Procurement study has found that 94% of B2B buyers first...

Be part of live business or how to live digital transformation

sap-connect-digital-selling-award

Be part of live business – While the awareness for digital transformation was already the theme of the 2015 edition, SAP took digital revolution at this year’s CONNECT 2016 – SAP Partner Summit, to the next level: What, in reality, is live digitalization for SAP customers and what does it imply for SAP partners themselves?The digital revolution in sportsThis year’s SAP CONNECT...