Archives for Tag “Sales”

Customer Profiling: How Well Do You Know Your Customer?

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The IT sector is quickly becoming more and more customer centric and as such, companies have to adapt their usual tried and trusted methodology in order to remain competitive. Customer profiling is one way of understanding a customer better and provides a company the basis to develop digital marketing initiatives that match with the demands of their customers. Similar to service/product development...

How to Leverage Your LinkedIn Usage for Sales – As IT Solution Provider and Salesperson


 84% of IT solutions providers actively leverage LinkedIn for their social media activities. LinkedIn focuses on bringing business professionals together. The ability to create company pages, post job openings and join industry discussion groups on LinkedIn helps businesses to recruit top personnel and generate leads. As an extremely effective channel for establishing a digital presence, sales people can make use of LinkedIn...