Archives for Tag “Digital Presence”

Be part of live business or how to live digital transformation

October 28th, 2016

Be part of live business – While the awareness for digital transformation was already the theme of the 2015 edition, SAP took digital revolution at this year’s CONNECT 2016 – SAP Partner Summit, to the next level: What, in reality, is live digitalization for SAP customers and what does it imply for SAP partners themselves?The digital revolution in sportsThis year’s SAP CONNECT...

Please welcome – the Social Buyer!

September 27th, 2016

Social Selling has often been discussed in recent days. But when sellers are becoming more social, isn’t it obvious that buyers are as well? Do you know what it means to you to talk to a social buyer? Here is my round-up of stepping into the shoes of a social buyer. Discover what behaviour and expectations are typical for this new generation...

Challenges Facing IT Companies in Digital Marketing

June 9th, 2016
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Business is transforming across all sectors. We are living in the digital age and in order to remain competitive in the 21st century certain expectations must be met. Surprisingly, digital marketing is an area that IT companies have managed to successfully side step for a number of years. However, as the trend of customer centricity takes a firm grip on the industry...

How to Leverage Your LinkedIn Usage for Sales – As IT Solution Provider and Salesperson

 84% of IT solutions providers actively leverage LinkedIn for their social media activities. LinkedIn focuses on bringing business professionals together. The ability to create company pages, post job openings and join industry discussion groups on LinkedIn helps businesses to recruit top personnel and generate leads. As an extremely effective channel for establishing a digital presence, sales people can make use of LinkedIn...

Alarming Insight: IT Solution Providers Struggle in Generating Demand Online

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In this article we highlight the three most alarming insights on the state of online lead generation at IT solution providers that we’ve developed on the back of the more than 100 website audits we’ve conducted for IT solution providers.93% of IT solution providers do not provide a mix of gated and non-gated contentWhile non-gated content helps to increase awareness of a...