openPDA Blog
Insights for Professionals in the IT Industry

The Transformation of Cold Calling
How to contact leads using LinkedIn in 5 simple steps
Part I

January 13th, 2017
tablet, future, information technology, close-up

The increased use of social media has revolutionized how we sell. The advent of social selling is symbolic of the deeply entrenched behaviour of B2B buyers, who now more than ever use social media as an significant component of their research efforts about the solutions available to them.The Accenture's state of B2B Procurement study has found that 94% of B2B buyers first...

SAP Next-Gen Consulting:
Link universities with the industry

How can you drive innovation from universities to industry? How can you integrate bright young minds into company projects? PDAgroup puts this into practice, through activities such as the SAP initiative Next-Gen Consulting.In cooperation with the university Management Center Innsbruck (MCI) and the companies Cisco and Hitachi, PDAgroup has organized a consulting project for two motivated student groups that is supported by...

Be part of live business or how to live digital transformation

Be part of live business – While the awareness for digital transformation was already the theme of the 2015 edition, SAP took digital revolution at this year’s CONNECT 2016 – SAP Partner Summit, to the next level: What, in reality, is live digitalization for SAP customers and what does it imply for SAP partners themselves?The digital revolution in sportsThis year’s SAP CONNECT...

Please welcome – the Social Buyer!

Social Selling has often been discussed in recent days. But when sellers are becoming more social, isn’t it obvious that buyers are as well? Do you know what it means to you to talk to a social buyer? Here is my round-up of stepping into the shoes of a social buyer. Discover what behaviour and expectations are typical for this new generation...