openPDA Blog
Insights for Professionals in the IT Industry

5 Trends in Channel Enablement

As the pace of digitalization accelerates, so too must channel enablement while constantly reinventing itself so that vendors and partners can keep an edge over their competitors. Every time technology has changed, the lingo and topics that enablement has focused on needed to change along with it.Back in the beginning, channel organizations only sought out trainers for a handful of topics and...

Bored at work? 68.5% are – 4 solutions for digital employees

You know the drill. You’ve already checked your Facebook, Instagram, the news. Your boss just sat down next to you. Now what? Sound familiar? In the digital age, many of us are used to constant visual stimulation and social media interaction, and we’re often bored without it. With information always at our fingertips, digital employees are challenging organizations to rethink everything from...

Social Selling: 3 Crucial Yet Ignored Strategies

April 19th, 2017

You know the statistics. 75% of B2B buyers turn to social media for advice on their buying decisions. They’re also five times more likely to engage in the sales process if you share a mutual connection. Therefore, after carefully crafting your personal brand on LinkedIn, identifying target audiences and specific buyer personas, and positioning yourself as an advisor and industry thought leader...

Digital Disruption: Balancing Idealism, Risk, Data & Expectations

PDAgroup's "Digital Transformation Advisors," Astrid Menzl and Otto Schell, moderated an interactive discussion with a wide variety of digital disrupters and transformational figures at CeBIT.Imagining and exploring the subject of digital transformation without limits – This was the goal of the special event that took place at this year's CeBIT, which was organized at the convention by the German-speaking SAP User Group...