openPDA Blog
Insights for Professionals in the IT Industry

Social Selling: 3 Crucial Yet Ignored Strategies

April 19th, 2017

You know the statistics. 75% of B2B buyers turn to social media for advice on their buying decisions. They’re also five times more likely to engage in the sales process, if you share a mutual connection.  Therefore, after carefully crafting your personal brand on LinkedIn, identifying target audiences and specific buyer personas, and positioning yourself as an advisor and industry thought leader...

Digital Disruption: Balancing Idealism, Risk, Data & Expectations

April 12th, 2017

PDAgroup's "Digital Transformation Advisors," Astrid Menzl and Otto Schell, moderated an interactive discussion with a wide variety of digital disrupters and transformational figures at CeBIT.Imagining and exploring the subject of digital transformation without limits – This was the goal of the special event that took place at this year's CeBIT, which was organized at the convention by the German-speaking SAP User Group...

Digital Disruption: How To Survive And Thrive

What’s your company’s strategy to face the challenges created by the digital disruption?  We’ve asked four of our experts four questions, and their answers might surprise you—and offer some sound advice on designing a sustainable digital strategy for your company.  Perhaps they’ll even help you come out further ahead than you ever expected.  Here are their answers to the first of the...

The Transformation of Cold Calling
How to contact leads using LinkedIn in 5 simple steps
Part II

February 2nd, 2017

Are you curious on how to further increase your social selling tactics using LinkedIn? In our last blogpost, The Transformation of Cold Calling - Part I, we discussed the two first simple steps for success you need to take to contact leads through social selling, by firstly building your own personal brand and secondly creating your target audience and a buying persona. In sequel, get...

The Transformation of Cold Calling
How to contact leads using LinkedIn in 5 simple steps
Part I

tablet, future, information technology, close-up

The increased use of social media has revolutionized how we sell. The advent of social selling is symbolic of the deeply entrenched behaviour of B2B buyers, who now more than ever use social media as an significant component of their research efforts about the solutions available to them.The Accenture's state of B2B Procurement study has found that 94% of B2B buyers first...