Determine Strategies and Action Plans With Design Thinking – A Customer Success Story

February 12th, 2015

With a fleet of 84 vehicles, Ledermair Transport Service GmbH has been well established in Tyrol, Austria. A change in leadership in the year 2013 has been accompanied by other changes that have been felt throughout the organization.

Existing processes in planning logistics and fleet management have been increasingly challenged by the new management team, and new ideas and suggestions for improvements have been given to them from various departments in the company. To ensure the company’s future success, it is essential to first determine a clear direction for the company’s future, while making sure that the entire management team is on board with these decisions. In a comprehensive strategy workshop, PDAgroup led Ledermair’s management team with the help of Design Thinking to evaluate the company’s current situation, including factors influencing the market, customers, products and service processes to derive a clear common corporate vision and strategy and to determine which way the company will move forward. The aim of the joint workshop was defined according to the company’s vision to prioritize measures for strategic development and to plan concrete actions for the future.

Source: PDAGroup

Source: PDAGroup

The outcome of the workshop was that improvements need to be made in many different areas, such as the extension of certain services and optimizing transport schedules as well as the fleet’s branding strategy. These measures were subsequently evaluated with respect to achieving the company’s vision and concrete actions for implementation were derived. In addition to a long-term action plan, a set of goals that will offer a quick payoff have been outlined. Implementing these can be done immediately, meaning that initial results will be visible in a short period of time.

Source: PDAGroup

Source: PDAGroup

“The workshop has brought more clarity about ideas as well as visions for the future that were already present in the subconsciousness of the employees but have never been explicitly stated and shared with others. After that, steps were taken to reach a common goal and responsibilities were determined and assigned within the team. This means that the measures agreed upon in the workshop will actually be implemented and achieved,” said Alexander Ledermair, Ledermair Transport Service’s Managing Director.

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